Real safety. Real health. Real difference.

From cultural accountability for corporates to no-fuss guidance for grower groups, I’m passionate about real health and safety outcomes for rural industries and communities – but with one, vital difference.

For me, it’s about challenging the status quo. About synthesising real life experience with evidence-based solutions, and about cutting to the core of what it means to be ‘compliant’, which put simply, is:

just. don’t. kill someone.

Established in 2009 and based in Nairne, South Australia, I empower organisations to rethink policies, procedures and box-ticking, and to consider a different approach.

A people-based approach.

I deliver refreshing, real life results to everyday health and safety challenges… differently.


From home school on a sheep station to the mining camps of the Pilbara, to research in Norwegian fisheries and caring for my disabled Dad – there’s nothing I love more than telling a good story. So much so, that I’ve had the privilege of speaking at over 50 events across Australia and the world.

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Work with me...

  • Bronze

    • Introductory 3-hour workshop
    • Annual site visits
    • Annual workshops and/or training
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  • Silver

    • Qualitative review of the safety *climate
    • Human-centred desktop analysis
    • Development of overarching strategy
    • Quarterly site visits
    • Biannual workshops and/or training
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  • Gold

    • Organisation-wide critical risk management
    • Board meetings
    • Corporate support
    • Monthly site visits
    • Workshops and/or training as agreed
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#PlantASeedForSafety is a social change initiative that puts health, safety and wellbeing front of mind, and gets rural lads, ladies and children home to their families safe and well at the end of each day.

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I’ve had the privilege of chatting to a number of movers, shakers and trailblazers about all things leadership, health, safety and wellbeing.

listen here



Alex's leadership, passion and high energy is inspiring and motivating, she should be proud of the positive impact she's having in recalibrating the safety narrative.

Todd Newton Chief People Officer, Bindaree Food Group

Alex is a positive and dynamic lady that relates really well to her audience. She's very knowledgable and will work with you to tailor a program to suit your needs and your team.

Justin Richardson General Manager, Kalari

Alex offers a much needed, contemporary, fresh and practical approach to farm and business safety (and she knows the legislation inside out!).

Dr Mary Retallack Viticulturist / Agroecologist, MD, Retallack Viticulture Pty Ltd

At all times Alex has impressed me, not only with her passion to positively influence WHS culture but with her professionalism, thoroughness and ability to self-reflect.

Dr Kate Brooks 
BA Dip Mktg M.Litt (Soc) PhD KAL Analysis

Alex shows energy and passion for her work and maturity to engage and influence more seasoned colleagues. Her tenacity, diligence, empathy and sense of community are advanced for someone so young... she is a people person with strong networks and she is always willing to make time to engage.

Paul Flanagan Former Chief of Staff Leon Bignell MP

Alex’s self-leadership is simply admirable. She is a 'think-global, act-local' kind of person who is driven by passion and who sees the bigger picture when it comes to her work. Her clients are a testament to the value that her passion delivers.

Andrew Barrett Director, Fidesa Pty Ltd

Alex demonstrates passion and personal integrity for workplace safety, which drives her to ensure her clients are professionally and accurately informed.

Jim Sinclair Consultant, Triple S Safety

Alex’s passion and enthusiasm combined with her practical approach to safety is engaging and relatable. Highly recommend Alex to anyone seeking information, workshops or discussions relating to safety.

Jamie Iker President, Crop Consultants Australia

Alex is a skilled facilitator and extremely knowledgeable in her field. She has made a very real and valuable contribution to our business.

Katherine Stocco Executive Human Resources, Guide Dogs SA/NT

I had the pleasure of working with Alex in a very demanding mining environment. I have no hesitation in recommending Alex to anyone, or for anything that she puts her mind to achieving.

Carl Hogg WHSEQA Manager, Consolidated Power Projects Australia

Alex made the process so simple. She was able to break down the legislation into layman’s terms and relate it specifically to our business. I could not recommend Alex more highly, if your company’s WH&S systems need reviewing and you don’t know where to start, Alex is the person to call. Don’t put it off.

Leticia Waters Office Manager, Eyre Peninsula Seafoods

Alex designed a well-structured program for fishers to follow, and was able to confidently deliver it and support her framework with a high level of technical competence and easily explain concepts and ideas to assist fishers. I would not hesitate to use Alex again or to recommend her expertise to others.

Neil Macdonald Executive Officer, Saint Vincent Gulf Prawn Boat Owner’s Association Inc.

I was very satisfied with the service Alex gave because I knew she cared a lot about getting it right and didn’t mind doing the extra yards to ensure that it was up to her lofty standards.

Greg Palmer Coordinator for the Spencer Gulf Prawn Fleet (1996 – 2018), Spencer Gulf West Coast Prawn Fisherman’s Association

Alex was engaging and incredibly passionate about her subject matter. Her background from a rural farming family helped her understand how fishermen ticked. It was a well-run and enjoyable course to attend.

Marty Martinovic Manger and Owner, Free Range Seafood

Alex took the time to build relationships and to engage and understand the detail of fishing businesses. She successfully engaged the operators through a series of workshops to support their development of safe systems of work.

Simon Clarke Executive Officer, Spencer Gulf West Coast Prawn Fishermen’s Association



  • 2020 National Winner Syngenta Growth Awards (People & Community)
  • 2020 Finalist The Weekly Times Shine Awards
  • 2019 Winner SA Seafood Industry Safety Award
  • 2018 Winner SafeWork SA Augusta Zadow Award
  • 2018 Winner AgriFutures Rural Women's Award (SA)
  • 2015 State Finalist RIRDC Rural Women's Award (SA)
  • 2014 Winner Agricultural Bureau Rural Youth Bursary

People I've worked with

  • Bindaree Food Group
  • Viterra Operations
  • Farmsafe Australia INC
  • Kate Brooks KAL ANALYSIS
  • AgXtra
  • Tarac Technologies
  • Nuseed Australia
  • Nutrien Ag Solutions
  • Pursehouse Rural
  • Broadspectrum
  • BHP
  • Grains Research & Development Corporation
  • OZ Minerals
  • Eyre Peninsula Seafoods
  • Spencer Gulf King Prawns