Since kicking off in 2018, the #PlantASeedForSafety social change initiative has gone from strength to strength, with a new series of activities now ready to be launched.

About 20 people gathered at the Eden Valley Hotel on Thursday night last week for the launch, where initiative founder Alex Thomas ran the first of a set of engaging activities in the Barossa Valley running from now until April next year aiming to stimulate conversations that put health, safety and wellbeing front of mind.

Ms Thomas, who was also the 2018 Agrifutures SA Rural Women’s Award winner for her work launching the health and safety initiative, said the driving force behind the upcoming activities was the need to work directly with rural communities.

“#PlantASeedForSafety started out as a social media campaign profiling and empowering rural women who were already leading the conversation around health and safety, but after its rollout in New Zealand (in 2020) I realised that to have the greatest impact, I needed a scalable initiative that works directly with rural communities,” she said.